-- The CMO role is evolving, from brand-only to growth and content leadership. Learn what’s changing, why storytelling matters, and what defines the modern CMO. Over the past few months, I’ve been noticing how quickly marketing is evolving. Today, more than $1 trillion  is spent on marketing globally, and nearly 70% of that spend is now digital . Brands are investing more in digital channels, content has truly become king, and there are now countless free or low-cost ways to