-- Gender marketing, at its simplest, is how brands design, position, and communicate products based on gender assumptions. For decades in India, this meant clear binaries: men in authority, women in kitchens; men as decision-makers, women as caregivers. Advertising narratives reflected the social order of their time, when economic and social roles were relatively rigid. That approach worked when those roles were predictable. But India is no longer that economy. Today, women

-- The CMO role is evolving, from brand-only to growth and content leadership. Learn what’s changing, why storytelling matters, and what defines the modern CMO. Over the past few months, I’ve been noticing how quickly marketing is evolving. Today, more than $1 trillion  is spent on marketing globally, and nearly 70% of that spend is now digital . Brands are investing more in digital channels, content has truly become king, and there are now countless free or low-cost ways to

Why do some brands vanish while others live forever in the hearts of customers? -- In retail’s relentless churn, where consumer tastes...