-- What do I mean when I state the above? To me, it's about two different perspectives towards achieving organisational performance. War for Talent : Leaders and organisations believe that to win in the environment in which they compete, the key is to hire top talent by attracting the best and the brightest. The view is that the Talent pool is limited and that there is a “war for talent”. The phrase “ War for Talent” was coined by McKinsey in 1997, extolling business leaders

-- Gender marketing, at its simplest, is how brands design, position, and communicate products based on gender assumptions. For decades in India, this meant clear binaries: men in authority, women in kitchens; men as decision-makers, women as caregivers. Advertising narratives reflected the social order of their time, when economic and social roles were relatively rigid. That approach worked when those roles were predictable. But India is no longer that economy. Today, women

How leading retailers are redesigning customer experiences, supply chains, and stores around intelligence. -- Introduction A I is the most transformative technology shift that we’ve seen in our lifetime. Many jobs that we’ve thrown human beings at over the last 20 or 30 years, you won’t need as many human beings doing those same jobs.”- Andy Jassy, CEO, Amazon The signals are no longer subtle. Jack Dorsey's Block announced plans to cut roughly 4,000 employees — nearly half it

-- The CMO role is evolving, from brand-only to growth and content leadership. Learn what’s changing, why storytelling matters, and what defines the modern CMO. Over the past few months, I’ve been noticing how quickly marketing is evolving. Today, more than $1 trillion is spent on marketing globally, and nearly 70% of that spend is now digital . Brands are investing more in digital channels, content has truly become king, and there are now countless free or low-cost ways to